Monthly Archives: January 2013

February Predictions

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groundhog

Here’s hoping for a shadow-free Saturday.

We’ve got our fingers crossed, but it really is all up to Punxsutawney Phil. The tradition holds that if he sees his shadow, we’re in for six more weeks of winter. If it’s cloudy and there’s no shadow, spring is just around the corner. Us? We’re firmly in the spring-just-around-the-corner camp.

February is just about here, and it’s going to be an exciting month! We’ve got the first of three flooring giveaways on February 14 and we’re already lining up giveaways for February broadcasts of Paper Shop Live.

Help us kick off the second month of 2013 in style: shadow or not, join us on Saturday morning at 9 for Paper Shop Live! Better yet, call the show and tell us about what you’ve got. Even if you don’t currently have an ad with us, you are welcome to call the show and talk about what you’d like to sell: 1-888-303-0630

Advertising on Commission

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PSlogo

Advertise free, pay when you sell.

If you’re familiar with us, you know it’s our rallying cry. And it’s true: when you place a commission ad with us, we run the ad for you with no upfront payment. Just call us or log on to thepapershop.com, give us the information about your item, and we’ll run the advertisement both online and in print.

Commission advertisements run for 4 print issues (generally 4 weeks). When you place an ad, you’re agreeing to keep the item available; by available, we mean that while the ad’s running with us you don’t throw the item away, trade it in, donate it or sell it through another means. At the end of the 4 weeks, we’ll give you a call to see if you’d like to rerun the ad (the commission remains the same regardless of how long the ad has run) or let it expire.

If you check out the inside back page of any issue, you’ll see a rundown of the different types of ads we offer as well as an explanation of our policies. Still got questions? Call us. We’re happy to go over anything that confuses you.

Have a ball (or 100)

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golf ball

There are three of them on the moon. They can have between 300 & 500 dimples (the standard is generally 336). Americans spend $600 million on them annually. And the average golfer goes through 100 of them every year.

We are, of course, talking about golf balls. And we’ve got them advertised. You can find them in our Sports Equipment category – along with golf clubs, golf carts, golf shoes and all the other accoutrements needed for a day on the green.

Word.

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Words

Shakespeare said that brevity is the soul of wit. The Bard may have had a point. Then again, old William was likely not placing an ad for a detailed item.

We allow up to 30 words in every commission ad. For the more concise among us (and for certain items), that’s more than enough. Sometimes, though, an item defies description in a mere 30 words. While we’re able to do some rather fancy footwork to keep an ad within the word limits, there are occasions when there just remains more to be said.

We get it. And that’s why we offer the chance to put as many words in the ad as you’d like; it’s  just $2 for every 10 words over that initial 30 words.  Just ask about it when you’re placing an ad on the phone or simply click “Yes!” next to “Extra Word Fee” when you’re submitting an ad on thepapershop.com.

Freeze Frame. For Free.

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Online-Photos

We’ve all been in a deep freeze for the last week, so we guess it’s no surprise that we’re in a freeze frame state of mind this afternoon.

We’ve already told you about posting photos of any item on thepapershop.com: it’s easy, free and effective. But when it comes to commission ads for cars, trucks or motorcycles we go a step further: we’ll print a photo, too, and we’ll do it for free.

If you’re advertising a bike or vehicle with us on a commission basis and asking $2100 or more for it, we’ll get a full color photo into an issue of Paper Shop at no cost to you. When you submit that ad with the photo, we do it automatically. If you upload a photo to an existing eligible ad, we take the lead there, too. You can mail a photo, drop it off at our office, or even bring the vehicle itself to us to take the photos. If you’d rather get the photo to us using email (or just need assistance) just give us a call, we’ll get you all set up.

Dig it! Using Paper Shop in the Garden

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seedlings

You already know that you can find garden items in Paper Shop. But did you know that you can use Paper Shop in your garden? It’s pretty simple to make seedling starter pots out of our pages. Since the paper used in our books is recycled newsprint (not glossy or stiff paper), it’s ideal to use in creating a frugal and earth-friendly alternative to store-bought peat pots. When filled with soil the pots are surprisingly sturdy, yet they’ll quickly break down when planted.

Whether you’re getting a jump on those tomatoes or starting some sunflowers, we’ve got you covered!

On Display

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PSlogo

Thursday is the day. The time? High noon. Sorry if we seem a little bit dramatic, but that particular date & time is a big deal to us: it’s the weekly deadline for display advertising.

If you take a moment to page through any copy of Paper Shop, you’ll see display ads in a variety of sizes. We offer everything from a 1-column (wide) by 1″ (tall) ad to full-page, full-color advertising. Whether it’s a photo ad or advertising that features simply text or even just your logo, we can do that. We’re happy to quote you our rates over the phone or even to email or fax rate information to you. Give us a call at 1-800-537-9377 and we’ll get you on display in no time!

Food for Thought: Restaurant Equipment

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red hot

Monday is traditionally the slowest day of the week in the food service industry, so what better time to take a little breather and talk turkey? Americans spend over 1 billion every day on dining out, and there are over 570,000 restaurants in the U.S. That’s a lot of chow!

We might not be chefs but we know restaurant equipment. From dishes to dining tables, our Restaurant Supplies section carries a huge selection. Commercial dishwashers? Got ‘em. Industrial mixers? Yes, we have those, too. If you can’t find precisely what you’re looking for in our pages, we’ve also got listings for suppliers of restaurant equipment. Whether you’ve got a diner, a deli or a steakhouse, we’ve got the goods. Paper Shop: now you’re cooking!

Category 5

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automobile

No, we’re not talking hurricanes here. When we take ads at Paper Shop, the categories have numbers on our system so that we can easily put incoming ads in the right spot. And Category 5 just happens to be domestic automobiles.

If you’re in the market to purchase a used car, well, then, you’ve come to the right place! Check out thepapershop.com for the most current listing of available autos (we update every 30 minutes).

Because so many of the advertisements we’ve got are for vehicles and all things related, we’ve got several categories to make it easier to find what you’re looking for. You’ll find Fords, Chevys, Dodges and other makes under Domestic Automobiles and Hondas, Toyotas, BMW’s and more under Foreign Autos.

Looking to keep on truckin’? You’ll see that we categorize trucks & SUVs, as well. We’ve got the 2 wheel drives under Trucks and the 4 wheel drives under their own category: 4-Wheel Drives & SUV’s

FAQ: How do you figure out the commission fee?

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Question mark

Questions. We love ‘em. When somebody has a question for us here at Paper Shop, we know that they’re either already advertising with us or thinking of giving us a try. We’re happy to help with and all inquiries, and we’ve found that a number of them are, well, frequently asked questions. Here’s where we take some time to talk about them.

As you probably know, commission ads are our most popular kind of ads. You might also already know that the commission fee comes due when the item is sold. But do you know how, exactly, we get that number?

For the sake of consistency, we base the commission on the printed asking price of the item (something to keep in mind when bargaining with a potential buyer). It’s 10% of the first $100 and 3% of the balance over $100. So if you’ve got an item listed for, say, $200, the commission on that item would be $13: $10 for that first $100 and $3 for the remaining $100 of the price. A $300 item would carry a commission of $16. A $400 item? $19.

There is a maximum commission charge of $70. So anything advertised for $2100 or more – whether it’s $2100, $21,000 or $21,000,000 – will have a commission of $70.