Monthly Archives: February 2013

Amp it up!

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Guitar

We’d like to toot our own horn here and boast about two rather melodic categories: Musical Instruments & Musical Merchandise. They’re categories with a number of similarities, and, indeed, you’ll find them right near each other in every issue (in this week’s edition, Musical Instruments starts on page 80 while Musical Merchandise debuts on page 81).

Looking for a piano? A clarinet? A drum set? Musical Instruments is the category you need. If you’re seeking speakers, equalizers, or stereo amplifiers, check out Musical Merchandise. It’s pretty simple, however (and there’s always a however) …

When it comes to guitar amplifiers, we’ve got a bit of a categorical anomaly: while stereo amplifiers exist simply to amplify sound, guitar amplifiers are part of the instrument itself, since they’re used to distort the sound of the rather passive electric guitar. Distortion pedals introduce a similar conundrum. You’ll find guitar amplifiers – along with distortion pedals – in our Musical Merchandise category, along with stereo equipment and speakers.

Forward, March!

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March

We’re hoping that it comes in like a lion! There, we said it. We’re willing to handle that roar as long as March goes out like a lamb.

All told, it’s a pretty exciting month:  St. Patrick’s Day, March Madness, and – most excitingly – our flooring giveaway. We’ve teamed up with Giant Floor to give away $2000 in brand new floors, and we’ll be drawing the second of three winners on March 28th.

We’ll continue to seize the airwaves every Saturday to bring you Paper Shop Live! so tune in to see what’s for sale, what’s been sold and what kind of on-air giveaways we’ve got. We’ll be kicking off March’s broadcasts with the last of our Snö Mountain lift ticket giveaways this Saturday, so tune in and win! You can catch us on NEPA’s ESPN radio network: 96.1 & 100.1FM or 630 & 1240AM

FAQ: How can I share pictures of my item?

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Question mark

Questions. We love ‘em. When somebody has a question for us here at Paper Shop, we know that they’re either already advertising with us or thinking of giving us a try. We’re happy to help with and all inquiries, and we’ve found that a number of them are, well, frequently asked questions. Here’s where we take some time to talk about them.

You can paint a pretty or a bleak one. Sometimes you just need to look at the big one. They’re worth a thousand words. We are, of course, talking about pictures. You’ve probably shopped online, so you know how very helpful a picture can be when you’re in the market to buy something.

When you advertise with us, you can post up to four pictures of each item that you’re selling on thepapershop.com. It doesn’t matter if you’re running a commission ad, a pre-paid commission ad, or a pre-paid ad; every ad is entitled to those 4 free photos. And when there are online pictures for your item, we put “See Picture Online” in the print version of the ad so that people who see your item in our book will know that they can look online to check your item out.

You can attach your photos when you’re placing your ad online, or you can use “Change or Correct Ad” to put them in later. Don’t forget that you’re more than welcome to update or change those pictures whenever you wish!

Pellet like it is.

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pellet

Funny-looking little things, aren’t they? If you’re the owner of a pellet stove (or even someone who’s done their homework & considered buying one), you’ll recognize them immediately: fuel.

It might shock you to know that pellet stoves burn pellets (we know! Completely floored us, that one did). Sarcasm aside, here’s the really interesting part: those pellets are made from biomass. Biomass is basically compressed sawdust and other wood products; in other words, those little pellets are fuel that’s produced from waste wood that would otherwise end up in landfills. The pellets are poured into a hopper and an auger gradually feeds them into a burn pot area of the stove where they’re burned to produce a steady source of heat.

Pellet stoves were developed in the ’70s in reaction to fuel shortages caused by the Oil Crisis, and they’ve steadily increased in popularity ever since. With current rising heating costs, they’ve become a very viable option for home heating. There’s a wide range of types and grades of pellets, and the stoves can be either stand-alone or installed as a fireplace insert.

And, yes, we’ve got ‘em. You’ll find pellet stoves in our Heating & Plumbing category; if you need to consult with a professional about pellet stove installation or if you’d like to find a source to buy pellets, we’ve got those, too.

Oh – the web we weave!

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web

Because, really … who couldn’t use a little instant gratification? Nobody, that’s who. And that’s why we make sure that every single ad we’ve got is available to you on the web.

If you’ve taken a gander at thepapershop.com, you probably noticed that we put all of the ad information – including photos – out there for anyone to see. We do that so people can easily browse, compare prices and check out any pictures of items for sale. You’ve likely also noticed that the online ads don’t include contact information … unless, of course, you have an online subscription.

You can purchase an online subscription for as little as $2 a week. And once you do, every single phone number in every single ad will be immediately available to you. Because we upload every ad to the site within 30 minutes, you’ll get first crack at any new ads well before they go into print.

You called?

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radio microphone

We’re getting ready to seize the airwaves! And if you were waiting for an invitation to join us on the air, consider this the invite (no RSVP required). You’re more than welcome to call Paper Shop Live! and tell us what you’d like to sell. Or buy, for that matter.  Best of all? It’s free to do.

If you’ve not yet checked out the show, take a listen to the podcast of last week’s show to see what it’s all about. You’ll hear me, Jen, on the air; I’ll be co-hosting this week’s show, too, and I’d be happy to talk with you on the air about what you’ve got to sell.

You can find us on the dial at 96.1 & 100.1FM or 630 & 1240AM on Saturdays between 9-10 AM. And, of course, the phone lines are open – give us a call at 1-888-303-0630.

Start your engines!

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NASCAR

For some people, it’s the first shoots of crocus greenery that peep through the snow. For others, it’s a holiday benchmark like St. Patrick’s Day or Easter. But for those of  us with high-octane fuel in our veins, this Sunday brings a sure sign of spring – the “Great American Race”. In other words? Start your engines, folks: the green flag drops on the Daytona 500 this Sunday, February 24.

Today’s the 65th anniversary of the incorporation of NASCAR. And we’ve got the goods: NASCAR collectibles, race radio headsets, even an antique pit crew shirt.

Like many of our readers, we’re looking forward to Sunday. And we’re especially looking forward to the Pocono 400 on June 9; after all, it’s only 108 days away!

Alpha Bravo

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Alpha

It might sound downright military, but when you take ads over the phone, the phonetic alphabet is your best friend. Without it, that Yamaha YZF250 can become something entirely different! It’s amazing how similar a Z can sound like a C over the phone, and a sneaky F can sometimes masquerade as an S. A 15 can transform into a 16 or even a 50.

Whether its an ad for a motorcycle or just a random song lyric, it’s funny how often we mishear things. And it’s a common enough phenomenon that there’s a name for it: a misheard phrase, word or lyric is called a mondegreen. It’s most common to mishear the words to popular songs; in fact, there are websites completely devoted to misheard lyrics. Creedence Clearwater Revival’s Bad Moon Rising seems to indicate that “there’s a bathroom on the right” rather than “there’s a bad moon on the rise”. And it’s surprising how often Jimi Hendrix was thought to have sung “excuse me while I kiss this guy” rather than “excuse me while I kiss the sky”.

So when we read your ad back at you don’t let a little phonetic action faze you. It’s as simple as Alpha Bravo Charlie: we’re just trying to make sure that we’re saying exactly what you’d like us to.

Oscars

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Oscar

And Milos. And Lincolns. February 20th is Love Your Pet Day, and we’d like to point out that there are lots of adoptable pets for the loving.

The handsome fellow pictured above is Oscar. He’s an 8-1/2-year-old Lhasa Apso. He’s not only featured on page 82 of this week’s issue, he’s also available for adoption at Griffin Pond Animal Shelter.

Interested in giving a shelter animal a forever home? Check out available pets at both Griffin Pond Animal Shelter and at the SPCA of Luzerne County. Bear in mind that most pets end up in shelters through no fault of their own: a large percentage are relinquished because people are either moving or having housing issues such as problems with a landlord. This means that a huge number of shelter pets are well-adjusted and very family friendly. Remember, too, that the kind folks at the shelter have cared for the animals and gotten to know them; just ask, and the shelter staff be happy to help you find the perfect pet.

Take Cover!

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Online-Photos

Cover ads: easy, breezy, beautiful! Well, sort of. We can assure that it’s easy. And we’ll do our best to make it beautiful. We’ll leave the breezy part up to you.

You’ll often see car dealerships, special events and the occasional Shout Out on our covers, but did you know that you could get your own ad on our cover? Whether it’s an item that you’re selling privately or a new business that you’re launching, we’re happy to put your photo, text or company logo front and center.

Call us at 1-800-537-9377 when you’re ready for your closeup. We’ll be happy to discuss fees and front cover availability!