Clip, Clip Hooray!

CLipping

Even if you’re not particularly extreme, chances are you’ve clipped a coupon or two at some point. After all, over 80% of Americans use coupons – even if it’s just once in a while.

Coupons are a relatively new-fangled thing, historically speaking. The first were handwritten tickets issued by druggist Asa Candler inviting folks to try a free glass of his new drink, Coca-Cola. C.W. Post followed suit a year later with coupons good for 1¢ off Grape Nuts. The rest, as they say, is history

We know you’re all about saving some green, and we’re happy to help. In fact, you’ll find several coupons in this week’s issue of Paper Shop, including: $10 off transmission service at Jiffy Lube (p.14), oil and oil change specials at Pachter Automotive Supply Co. (p.24), and blowout deals from Giant Floor (p.44).

Feel Free!

Piggy Bank

There might be no such thing as a free lunch, but there are free ads.

We know that everyone’s trying to save a buck wherever they can, so we offer you this: advertise any item with us for $25 or less, and it’s a completely free ad. No commission, no fees, nada. When you sell that item, you’ll owe us nothing at all.

Remember, too, that when you advertise on a commission basis with us, we don’t require any kind of payment upfront. It’s free to advertise, and the commission comes due when you sell the item – a rather convenient plan, since you can use the proceeds from that sale to cover the commission. Keep in mind, too, that you can advertise most items on a commission basis: from houses to horses, nearly everything can be advertised on a pay-when-you-sell schedule. Best of all? The maximum commission is $70.

We’re all about freedom, so please feel free to call us anytime if you’ve got questions about how we work: 1-800-537-9377

Take Cover!

Online-Photos

Cover ads: easy, breezy, beautiful! Well, sort of. We can assure that it’s easy. And we’ll do our best to make it beautiful. We’ll leave the breezy part up to you.

You’ll often see car dealerships, special events and the occasional Shout Out on our covers, but did you know that you could get your own ad on our cover? Whether it’s an item that you’re selling privately or a new business that you’re launching, we’re happy to put your photo, text or company logo front and center.

Call us at 1-800-537-9377 when you’re ready for your closeup. We’ll be happy to discuss fees and front cover availability!

Many Happy Returns

tax

We find that our 30 word limit on commission ads works pretty well, but we can only imagine the size of an ad containing the U.S. tax code: it contains over 7 million words!

It’s that time of year. From now until April 15, tax season is upon us. And for many of us, those tax returns turn into income tax refunds. Translation: extra money!

It’s been our experience that we get a boost in reported sales this time of year. Whether it’s because everyone’s recovering from the holidays or it’s due to folks getting those refund checks, we find that items seem to move especially quickly right about now. So if you’ve been on the fence about selling? Now might be the time to give us a call or check out thepapershop.com. Tax us with the duty of selling your stuff – we’re happy to oblige!

Freeze Frame. For Free.

Online-Photos

We’ve all been in a deep freeze for the last week, so we guess it’s no surprise that we’re in a freeze frame state of mind this afternoon.

We’ve already told you about posting photos of any item on thepapershop.com: it’s easy, free and effective. But when it comes to commission ads for cars, trucks or motorcycles we go a step further: we’ll print a photo, too, and we’ll do it for free.

If you’re advertising a bike or vehicle with us on a commission basis and asking $2100 or more for it, we’ll get a full color photo into an issue of Paper Shop at no cost to you. When you submit that ad with the photo, we do it automatically. If you upload a photo to an existing eligible ad, we take the lead there, too. You can mail a photo, drop it off at our office, or even bring the vehicle itself to us to take the photos. If you’d rather get the photo to us using email (or just need assistance) just give us a call, we’ll get you all set up.

On Display

PSlogo

Thursday is the day. The time? High noon. Sorry if we seem a little bit dramatic, but that particular date & time is a big deal to us: it’s the weekly deadline for display advertising.

If you take a moment to page through any copy of Paper Shop, you’ll see display ads in a variety of sizes. We offer everything from a 1-column (wide) by 1″ (tall) ad to full-page, full-color advertising. Whether it’s a photo ad or advertising that features simply text or even just your logo, we can do that. We’re happy to quote you our rates over the phone or even to email or fax rate information to you. Give us a call at 1-800-537-9377 and we’ll get you on display in no time!

Heating Up

radiator

We don’t need to remind you how cold it is out there. And we probably don’t need to remind you that we’ve got a wide variety of heaters to make you more comfortable. Our Heating & Plumbing category’s got fireplaces, wood burning stoves, water heaters & pellet stoves. If you’re shopping around for a heating source, however, it’s important to mind your BTUs.

You’ll often see a BTU number in ads for heaters and air conditioners. BTU stands for British Thermal Unit, and it’s a standardized measurement of heat. In the case of heating units, it indicates the amount of energy needed to heat one pound of water 1° Farenheit. Because it’s a standard measurement, it’s a great way to compare the capabilities of various heating systems.

BTUs are also used to measure the amount of heat generated by different fuels. For example, propane is approximately 15,000 BTUs per pound, while charcoal is just about 9000 and wood is around 7000. If you happen to be of a scientific bent, you can figure out exactly how much fuel you’d need to, say, grill a hamburger.

Just the Fax, Ma’am

fax

Ah, the fax machine. It’s a fixture in every office and in many homes, most recognizable by its distinctive call. Did you know that the fax machine was invented well before the telephone? True fax.

And here’s something else you might not know about that facsimile machine: it’s yet another way to get your ads to us. Simply give us the text of your ad(s) along with your name, address and phone number and fax us at 570-969-3109. If we have any questions (or if you request confirmation of receipt), we’ll give you a call. It’s that easy!

FAQ: What if I want to change an ad I’ve placed?

Question mark

Questions. We love ‘em. When somebody has a question for us here at Paper Shop, we know that they’re either already advertising with us or thinking of giving us a try. We’re happy to help with and all inquiries, and we’ve found that a number of them are, well, frequently asked questions. Here’s where we take some time to talk about them.

They say the only constant is change, and we’d have to agree.  So what happens if you’ve already got an ad running with us and you feel like making some changes – can that be done? Short answer: yes! If you’d like to lower the asking price on your item or maybe change the wording a bit, we can do that. At any time.

You’re welcome to call our office at 1-800-537-9377 to tweak your ads over the phone, or you can even change things up using “Change or Correct an Ad” on thepapershop.com (you’ll find it at the bottom of the page).

Getting tired?

tire

Whether it’s because they no longer pass the penny test or because you like to be prepared for the change of seasons, sooner or later it’s time to think about tires. You’ll be in good company with that one, since we here at Paper Shop spend a lot of time thinking about, advertising & selling tires. The Tires & Wheels category is one of our largest and busiest ones.

Whether it’s Hankook, Bridgestone, Goodyear or Kumho, we’ve got tires of all kinds. And all different sizes too. Ever wonder what those tire size numbers mean? The first three numbers of the size indicate the section width of the tire in millimeters (measured from widest point of outer sidewall to widest point of inner sidewall). The middle number reveals the aspect ratio (or profile): the height of the tire as a percentage of the width. The last number of the size tells you the diameter of the tire in inches.

Want to be well-rounded in your tire trivia? Just try to guess the world’s largest manufacturer of tires. Believe it or not, Lego holds that crown; Lego manufactures 318 million tiny tires a year!